SMART TECHNOLOGY & DATA
Real-Time Advertising Triggers
DXTA DOOH pioneers the realm of outdoor advertising through its three specialized divisions. DXTA Roadside excels in managing audience data and content delivery, offering highly targeted advertisements. Meanwhile, DXTA Indoor and DXTA Retail, leveraging AI Smart Sensors, adeptly handle audience data and content management to deliver precise, targeted ads.
Our advanced smart technology ensures precise engagement through a meticulous four-step process: audience capture and detection, ad segmentation and matching, audience activation and targeting, and real-time performance measurement.
AUDIENCE MEASUREMENT
(THE DATA)Â
At DXTA DOOH, we are at the forefront of revolutionizing audience measurement with our cutting-edge next-generation AI smart technology, offering the region’s first indoor real-time audience measurements, instant data analytics, and smart-triggered ads. This groundbreaking approach empowers advertisers to craft data-driven campaigns that deliver optimal impact, enriching the in-store experience through dynamic DOOH and retail media. Our innovative solutions enable brands to accurately measure the ROI of their DOOH campaigns, with pre-campaign targeting reports from IMPACT predicting potential reach and post-campaign reports providing detailed data on reach, impressions, unique viewers, gender, and age demographics, ensuring precise and impactful advertising strategies.
VARIABLESÂ
MEASURED
- Reach
- Impressions
- Viewers
- Unique viewers
- Dwell time
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- Frequency of each viewer
- Gender
- Age
- Interests
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